SMS - The Perfect communiqué
In this digital epoch, it is quite a hassle to get noticed as due to the marketing onslaught of various available media channels. This is where SMS helps you to stand out from the rest of the existing marketing channels. SMS serves as an effective engagement channel to boost the marketing commitment specifically relevant to customer interests.
SMS Marketing is the best approach for driving in sales and brand endorsement. The business entity identifies customer behavior profile with customized targeting and segmentation and sends bulk sms. The huge variety of SMS use cases include:
New product announcements & Sale Offers
Retail companies can promote use of SMS to get better reach to their customers and thereby enhance the footfall in the store during events like: Launching of new products/services, Ongoing/forthcoming sales offer to various segmented customers.
Mobile coupons & vouchers
Mobile Coupons sent in the form of SMS is a strategic option chosen by brands for luring customers to avail discounts and vouchers in the form of additional price cut, cash back and freebies that can be redeemed in store, online or via using phone. The sms received in the form of QR codes can be scanned at the tills to avail offers on the spot.
Loyalty points
Loyalty points is another attractive option where SMS service are frequently used providing customers value for every dime spent with the brand thus enabling customers to redeem the points gained as additional benefits in the form of cash back or additional discounts on future purchases.
SMS based competitions
SMS based competition is another opportunity for business to enhance footfall. It involves entry in the business led competition via sending answer as SMS. The result will be received abruptly as SMS from the retailer as well thus making the entire process quick and hassle free.
